Company Type: Loyalty Management Platform, Customer Loyalty Strategy, and Design

Clarus Commerce specializes in the design, development, and implementation of fully customized premium loyalty programs. Clarus defines premium loyalty as a paid or subscription program in which consumers pay a membership fee for instant, enhanced benefits. Clarus clients can use a premium loyalty program as a stand-alone loyalty option, or as a top tier to complement an existing free loyalty program already in the market.

Clarus Commerce’s proprietary technology platform and strategy and design services are used in tandem to create a valuable program for retailers and their customers. Clarus’ platform, Momentum, was built with flexibility and configurability in mind, allowing for clients to go to market and launch the program quickly.

In terms of service, design, and strategy, Clarus works with clients on program management from development, launch, measurement, and beyond. The Clarus team works with brands as a true partner to ensure success with premium loyalty programs that offer a healthy mix of experiential, transactional, and personalized benefits for customers. Additionally, Clarus clients have access to its full suite of managed services at no additional cost, including program design, optimization, technical needs, and support.

Clarus Commerce is a best-fit for brands searching for a premium (paid or subscription) loyalty program that needs to be built entirely new from the ground up, replace an existing program or complement a brand’s current free loyalty program.

Read more about Clarus Commerce in the complete analyst brief here.

About Clarus Commerce:
Clarus Commerce—where customer loyalty meets subscription revenue—is the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, Connecticut. For more information, please visit http://www.claruscommerce.com.