The Power of Consumer Loyalty: Tactics for Success

Across the United States, forces impacting consumer spend are at play, ranging from pent-up demand stemming from COVID-19 to pressures from inflation. These forces present consumer-facing companies with a challenge and opportunity—how can companies maintain current share of wallet but also capture more during these uncertain economic times? Loyalty programs offer businesses a mechanism to address these scenarios head on.   Coming out of COVID-19, consumer spending patterns in....

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