In this installment, we look at the loyalty program at Abercrombie & Fitch, the $4.1 billion fashion retailer with over 1,000 stores, and brands including Abercrombie Kids, Hollister, and Gilly Hicks. 500friends Loyalty Makeovers offer suggestions to retail brands for making the most of their loyalty initiatives.
What Abercrombie & Fitch’s loyalty program looks like today
Abercrombie & Fitch’s loyalty program, known as the A&F Club....