Who doesn’t love puppies? Who doesn’t love live streaming? We all do. BarkBox knows its brand. An employee opened his phone but instead of taking an Instagram photo, he opened Periscope, Twitter’s live streaming app. He made a video live streaming the office pups. This video gained traction on social media. This was a new way to sell dog food and it worked! Now, BarkBox has 4 million followers on Instagram, Facebook, Pinterest, and Twitter combined. It is a popular....

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