Connecting with Customer Emotions: ICF Next’s Insights into Customer Engagement through Shared Values and Beliefs
The ICF Next Team | March 20, 2023

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection, consumers cite a lack of shared values as the #1 reason they stop engaging with a brand. 

In its latest study, ICF Next reveals insights on driving customer engagement through emotional loyalty. ICF Next explains key statistics on customer expectations for brand emotional connections, then outlines methods to use those statistics effectively within a brand’s loyalty strategy. 

Read more about ICF Next’s recommendations on how to effectively balance customer engagement and ROI in loyalty programs.  
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