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The 2020 C-Store Shopper Report comes amid a backdrop of unexpected and unprecedented change. Now, more than ever, convenience retailers are relying on the power of loyalty to provide the insights they need to compete smarter and drive profitable consumer behavior.
The report highlights the similarities and differences between U.S. and Non-U.S. convenience retailers, including differences in loyalty program maturity and adoption. Readers will also be introduced to the new face of the c-store loyalty member. And while consumer respondents were based in the U.S., the maturity of the U.S. loyalty market and customer demographic provides valuable insights into shopper preferences that will drive traffic, increase revenue and improve retention globally.
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