Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
The Brierley - Capillary Team | December 05, 2023

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ) addresses these concerns by providing a framework that captures both the rational and emotional aspects of loyalty.

This whitepaper introduces the BLQ and its innovative methodology, which integrates emotional loyalty measurements to deliver a more nuanced view of customer engagement. It’s an essential read for brands seeking not just to understand but also to activate customer loyalty in a data-driven world.

Elevating Loyalty: The BLQ Framework

With insights from various industries and markets, the BLQ whitepaper demonstrates how companies can leverage the BLQ to gain a competitive edge. It showcases the journey from data collection to emotional loyalty activation, providing a roadmap for organizations to achieve maturity in their loyalty programs. The BLQ's unique approach allows for a scientific assessment of loyalty's contribution to sales, offering a clear view of the return on investment in loyalty initiatives.

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