2024 Customer Loyalty Trends and Perspectives:  Loyalty360 Research & Reports   
Carly Stemmer Ivory, Loyalty360 | February 23, 2024

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal resources, and economic uncertainty.
This report explores the loyalty industry’s transformation and key trends for 2024 and beyond, including insights and best practices for brands at any stage of their customer loyalty, experience, and engagement journeys. 
From best practices to differentiate loyalty strategies in a competitive market to identifying emerging technologies and innovations poised to revolutionize customer loyalty efforts, this report is a valuable resource for marketers seeking to enhance their customer loyalty strategies in the upcoming year and beyond. 

Thank you to our Loyalty360 Supplier Members that contributed their time and valuable insights!
  • Kim Welther, VP of CRM & Loyalty, Baesman
  • Ellen Green, VP Loyalty Strategy, Bounteous
  • Kristen Schrenkeisen, Senior Strategist Loyalty & CRM, Bounteous
  • Eric Dean, Head of Platform Partnerships, Banyan
  • Don Smith, Chief Consulting Officer, Capillary/Brierley
  • Francesco Onorato, Director, Sales and New Business, CataBoom
  • Brittney Kirby, Director, Accounts, CataBoom
  • Mladen Vladic, General Manager - Loyalty Services, FIS
  • Ravi Srinivasan, President & CEO, GroupFiO
  • Laura Miller, SVP of Strategic Services, Kobie
  • Martha Cohen, Vice President, Client Services, Kobie
  • Todd Hedberg, The Lacek Group
  • Jill Moser, SVP of Global Offers, Mastercard
  • Arnela Jusupovic, Digital Marketing Analyst, PDI
  • Tom Madden, Executive Vice President, Phaedon
  • Katie Berndt, Vice President, Phaedon
  • Sam Panzer, Director of Industry Strategy, Talon.One
  • Peter Vogel, CRO, vPromos
  • Manoj Agarwal, Co-founder, Xoxoday
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