There’s more to driving loyalty through mobile than launching an application. It must be the right application and it needs the support of the entire organization from the top, all the way down to the frontline associates.
KFC of Russia launched its KFC Club app about a year and a half ago in five cities and already is seeing a positive impact. Kirill Kosyrev, lead marketing specialist for KFC Russia, spoke to Loyalty360 about how the app has helped drive loyalty in a....