Food Lion is a giant in the grocery-retail industry. The company boasts over 1,000 stores, and it employs over 60,000 people. Of course, size does not guarantee continued success—customer retention does. Toward that end, the brand has introduced Shop & Earn, a program which employs a multi-channel strategy that tracks and rewards shopping in real-time. Given that immediacy, Shop & Earn has driven engagement as few other programs can.
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