In Part One of this article, Ron Cox, director of consumer marketing & planning for SpartanNash, explained how that Midwestern grocer and food distributor focused on personalization, segmentation, and relevancy to improve CX.
Cox was speaking at the Loyalty Expo in Orlando this past May during a session he presented titled “The Evolving Grocer: Examining Changes in the CPG and Grocery Space.” After discussing segmentation, he explored how the store’s data is....