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Matthew Schaefer is the senior director of Strategy & Innovation at Cracker Barrel, an American chain of restaurant and gift stores with a Southern country theme.
Loyalty360 CEO Mark Johnson met with Matthew Schaefer to discuss the brand’s approach to the changing dining landscape with the launch of the company’s new virtual brands, and how these changes have impacted brand loyalty.
Tell us a little more about yourself and all you do at Cracker Barrel?....
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