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The Miami Marlins are one of Major League Baseball’s youngest teams and also one of the most forward-thinking. It’s Fish Family Loyalty Program, along with the Cleveland Indians’ Tribe Rewards, was one of the first initiatives of its kind in MLB.
It was Cristina Blanco, coordinator, fan loyalty, that first brought the idea to team executives. The program has been a huge success for the Marlins with its two-pronged approach. Fans can save reward points to redeem for....
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