DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Emotional Imprints Drive Customer Loyalty and Satisfaction

There is more to customer loyalty that just the experience, according to David Robbins, Global Director, Customer Satisfaction & Experience...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Hitting the road: What do Americans’ vacation plans tell us about consumer life today?

 Though the U.S. is often known for taking less vacation time than it is due, its estimated that nearly eight in ten Americans will...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

New Frontiers in Relationship Loyalty Research

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

A Dynamic View of Customer Loyalty and Satisfaction

Webinar: Customer Service / SatisfactionPresented on November 18, 2014 1:00 PM ESTOne of the challenges faced by companies today is bridging...

GfK

GfK is one of the world’s largest research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the...

Our Members

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Howard Lax ,
Senior Vice President, Brand and Customer Experience, GfK.

Contact

Helen Zeitoun
Global Head of Brand and Customer Experience
(212) 240-5300
[email protected]

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