Emotional Imprints Drive Customer Loyalty and Satisfaction

  • November 19 2014
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There is more to customer loyalty that just the experience, according to David Robbins, Global Director, Customer Satisfaction & Experience, GfK. Emotional imprints drive customer loyalty and satisfaction.During his Tuesday webinar, “A...Read More

GfK Launches GfK Brand Vivo for Relational Intelligence on Customer Interactions

  • October 07 2014
  • Resource: Daily News
  • Michael Guarente, Loyalty360

Even for successful brands, it is inevitable that some customers will fall through the cracks. Fortunately, new technologies allow companies to track customer interactions and act on weak or flailing relationships before they flat line.The market...Read More

Loyalty Expo Showcase Sessions Offer Innovative Solutions from Industry Suppliers

  • February 19 2014
  • Resource: Daily News
  • Loyalty360

Companies seeking to gain new insight into their customer-building efforts can do so by attending the popular showcase sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event...Read More

Q&A: Danica Allen, Global Director of Customer Satisfaction & Experience, GfK Global

  • February 17 2014
  • Resource: Daily News
  • Jim Tierney

Danica Allen, Ph.D., Global Director of Customer Satisfaction & Experience, GfK Global, will be the featured speaker in a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The...Read More

GfK Survey Reveals Evolving Trends in American Holiday Shopping and Spending

  • October 19 2011
  • Resource: Daily News
  • GfK Custom Research

NEW YORK, Oct. 18, 2011 /PRNewswire/ — Retailers embarking on a seasonal hiring binge this year may want to rethink their plans, according to a new survey by GfK Custom Research North America. As unemployment remains above nine...Read More

New Consumer Mindset Driving Smartphone Products and Services Purchases

  • October 07 2010
  • Resource: Daily News
  • GfK Research

Digitally driven consumers seek more digital content, but have greater expectations of the technologies NEW YORK, Oct. 7—The smartphone is rapidly evolving beyond a simple communications device into an extension of consumers&rsquo...Read More

More Employees Consider Changing Jobs as Economic Optimism Grows

  • September 09 2010
  • Resource: Daily News
  • GfK Custom Research North America

New GfK Survey Indicates That Employers Should Focus on Employee Engagement to Sustain High Retention Rates NEW YORK, Sept. 8—GfK Custom Research North America, a leading global custom research company, today revealed the findings of...Read More