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Wyndham Hotel Group is one of the largest and most diverse hotel companies in the world, with a portfolio of more than 8,000 hotels. The New Jersey-based firm’s brands include Wyndham, Dolce Hotels and Resorts, Wingate by Wyndham, Ramada...Read More
Three years ago, Vanderbilt University Medical Center put itself on the examination table. It was taking a strategic look at the overall healthcare industry, trying to get a big picture view of where it was and where it needed to go. The trend was...Read More
Lisa Erickson isn’t one to let people sleep on their feelings about the purchase of one of her company’s products, even if that product is a high-end, ultra-comfortable Sleep Number mattress. Since mattresses have a purchase cycle of...Read More
As Senior Director of Customer Loyalty for Thermo Fisher Scientific, Doreen Pippen has a challenging job—perhaps more challenging than others in the customer loyalty field.
“I work with a bunch of scientists,” she said...Read More
Jonathan Ruchman, Senior Director of Customer Experience for Brookdale Senior Living communities, shared an intriguing example of how employee commitment is a crucial link to overall brand loyalty during a four-member panel discussion titled...Read More
In the pizza world, Super Bowl Sunday is the deep-dish equivalent of Black Friday. It’s the day of mind-boggling sales numbers, never-ending transactions, and the one day of the year when a company can win—or lose—in the game for...Read More