Steve Taggart

Mobile apps have changed all facets of everyday life nearly as much as the smartphones on which they’re downloaded, and the ways in which consumers interact with brands is certainly no exception. It’s no surprise then that among the...Read More

While travel is among the foremost industries when it comes to loyalty programs, the perception of these initiatives is often tied to the earn-and-burn model of airlines. Lesser known within the travel vertical are cruise line programs, which...Read More

Social media has revolutionized the world of marketing. Brand loyalty has expanded as a result, and the line between advertisement and genuine brand advocacy has been blurred by the proliferation of user-generated content. Harnessing this...Read More