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Daniel Gardan

Lecturer PhD
Spiru Haret University

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Getting Loyalty Customers to Stick with Surprise and Delight

  • April 19 2016
  • Resource: Supplier-Contributed Blogs

A recent statistic published by Colloquy found that although loyalty program memberships are growing, almost 58% of members do not actively engage in them. Jeff Berry, Colloquy’s research director, drives the point home: “Think of the...Read More