Judy

Next year, 2015, US ad spend will reach $200 Billion a year. By 2018 digital will surpass TV with nearly 40% of the spend. And of that, 60% is for direct response campaigns, which have become primarily a ”Drive to Web” strategy. That...Read More

You might be familiar with our story of starting from a table at Starbucks to becoming one of the fastest growing companies in the country. There’s something to be said about witnessing milestones and playing an active role in the...Read More

Using Big Data to Improve Customer ExperienceBig data has broken onto the scene in a big way, promising huge rewards. A 2011 McKinsey Global Institute study estimated that employing big data knowledge could net the U.S. healthcare system...Read More

First, I know what you’re thinking… What the hell is Bacon Content? Well, bacon is equal to all things irresistible. Ian Truscott coined the term “bacon content” not too long ago and discusses it more here...Read More

Apparently according to the Internet, this week is Customer Service Appreciation Week, a week to hug your customer and all the people in your organization that help them. In addition, as is the way of high feasts and holidays, they all come along...Read More

The Content Marketing Institute released its 5th annual B2B Content Marketing report this week and here’s a few key stats that stand out:65% of marketers do not have a documented content marketing strategy80% do not rate their...Read More

mil·len·nialmiˈlenēəlnoun 1. a person reaching young adulthood around the year 2000; a Generation Yer. Prior to starting my grown up career at Tahzoo, beginning my career in communications as a millennial was...Read More

Innovation isn’t a new buzzword. In fact it might be the original buzzword. A lot of people are talking about doing it, but not a lot actually are, and definitely not as much as they’d like.  I’m tempted to make the...Read More

Over 99% of online advertising is wasted. This claim is supported by the most recent benchmark study by DoubleclickD noting that the average click through rate (CTR) is a mere 0.12 percent.  Email isn’t any better.  In...Read More

In the world of customer experience walking in someone’s shoes means understanding their language and behavior; what they do, what they talk about and what they feel and believe.  It’s developing a form of empathy and it’s...Read More