The economic story of 2022 has been around one word: inflation. But there’s a second story that has remained under wraps: how loyalty programs keep customer spending in line with inflation. By studying the check sizes for customers of 64 restaurants and convenience stores, Paytronix data analysts discovered that loyalty customers kept their check sizes roughly the same, despite the rise in prices. You can read all about it in .
Of particular note, the customer segment hit especially hard....