‘Tis the season – to expect a digital gift card in your email. And it was probably purchased on Cyber Monday.
As inflation eases and December approaches, guests across the country are preparing themselves for the holidays in a time-honored tradition: purchasing gift cards. As reported in The Restaurant Gift Card Report: 2023 from Paytronix, ~45% of annual gift card sales for the year occur in the months of November and December, with a large portion of those sales occurring between....