Loyalty programs can only succeed if people use them, which means you have to get strategic about enrollment. Customers want to quickly understand the value of signing up, and they want to do it fast. Meanwhile, employees want to know what’s in it for them if they can get people on board.
Here are three ways leading convenience stores are driving loyalty program enrollment.
1. Expand Enrollment Methods
Brands need to reach as many customers as possible in as many ways as possible....