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Supplier-Contributed Blogs

Emotional Loyalty: When a Brand Makes You Feel the Feels

The Cheetah Digital Team , Marigold Engage + by Marigold | January 13 2022

Upon the launch of the Vans Family loyalty program, it was an immediate hit. They asked their members, known as their “family,” to share photos and memories of their very first pair of.

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Top 10 Strategic Customer Segments

Kate Atty, Clutch , Clutch | January 13 2022

Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize engagement, and.

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PrizeLogic + Clarus Commerce: The Future is Engagement Marketing

RYAN LAMIRAND, Prizelogic , Prizelogic | January 13 2022

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be.

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Are You Converting Your Customers from the Pump to the Store?

DAFNA GABEL, PDI , PDI | January 12 2022

The industry has seen a growing opportunity for pump-to-store conversion where c-store locations also sell fuel. This has especially been the case during the last few years as fuel demand has.

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The Ultimate Loyalty Program Pre-launch Checklist: 13 Steps for a Successful Program

Jim Tierney, Clarus Commerce | January 12 2022

Just like a pre-flight checklist a pilot and co-pilot might review before takeoff, it’s critical to have a loyalty program pre-launch checklist. Once it.

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New Consumer Data Shows How Post-Holiday Returns Directly Impact Customer Loyalty

Paul Wolfer, Clarus Commerce | January 11 2022

With the holidays just behind us, it’s time for the next and final inevitable phase of the shopping season:  The post-holiday returns period. Each of the past couple years has.

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How To Enhance Fuel Retail Experience With Loyalty Programs

Aditi Jindal, Capillary Technologies , Capillary Technologies | January 11 2022

The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs.

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Understanding Customer Churn

Cara Panosian, Brandmovers , Brandmovers | January 10 2022

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have stopped using your products and services during a.

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Between the Transactions – Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | January 10 2022

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

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Expert Spotlight with Jami Ferguson | How the Product Management Director Guides SMG’s Product.

The SMG Team , SMG | January 07 2022

Today we hear from Jami Ferguson—Director, Product Management—to learn which SMG tech enhancements she’s most excited about, why successful companies put product at the forefront.

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So You Have a Customer Database...Now What?

The Baesman Team , Baesman | January 07 2022

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

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Why DevOps requires more than a technology transformation

Molly McDaniel, ICF Next , Phaedon | December 31 2021

For many organizations, DevOps is often thought of as simply a technology-centered transformation focused on integrating the development and operations teams. While that is a core element of adopting.

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