Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

B2B sets the pace in creating Participation Brands

RICHARD MABBOTT, Iris Worldwide | March 03 2022

B2B brands are not held up as marketing innovators as much as they should be. It is B2B brands who are embracing and driving forward the strategic idea of being a ‘Participation Brand&rsquo.

B2B / Channel

5 Best Practices For Launching a Customer-Centric Loyalty Program

Tom Madden, ICF Next , Phaedon | March 03 2022

Break through a crowded market with tips for creating an innovative program. Loyalty programs have been around for decades, permeating almost every consumer sector. In fact, brands that do not offer.

The Most Important Loyalty Metric - Customer Lifetime Value

Rob Fagnani, Formation , Formation | March 02 2022

Ask 10 marketers to tell you how they calculate customer lifetime value (CLV), and you'll likely get 10 different answers. It's a tricky metric to assess, even though at its core, it's a.

CX (Customer Experience)

What on Earth Is Variable Data Printing?

The Baesman Team , Baesman | March 01 2022

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.

Technology

What Does it Take to Build Lasting Customer Relationships?

The Arrivia Team , Arrivia | February 28 2022

How do brands drive customer loyalty and engagement? By consistently delivering outstanding service that customers expect and by understanding their intent. Implementing dedicated member engagement.

CRM (Customer Relationship)

4 Threat Vulnerabilities QSRs Should Avoid

TOM CALLAHAN, PDI , PDI | February 25 2022

With a large population of part-time workers, multiple remote sites, and a high number of payment transactions processed each day, the QSR industry presents a target-rich environment for.

CX (Customer Experience)

Regal partners with Flexa to enable digital currency payments for movies and more

The Flexa Team , Flexa | February 24 2022

Using Flexa, Regal patrons can buy tickets and concessions today using dozens of digital currencies at over 500 theatres.NEW YORK — Regal, a subsidiary of Cineworld Group and the.

How to Re-Engage at Risk Customer

Cara Panosian, Brandmovers , Brandmovers | February 23 2022

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more active customer. A very important aspect is to.

Technology

Saving Retail with Customer Marketing Programs

The Baesman Team , Baesman | February 22 2022

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective.

6 Ways Loyal Customers are Interacting (and Not Interacting) with Brands

Jim Tierney, Clarus Commerce | February 21 2022

It’s critical that brands measure how valuable their loyal customers are, but this can be a challenge. Measuring purchase data is easy to do: AOV, frequency, and yearly transactions. .

Loyalty / Rewards Programs

Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | February 16 2022

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don.

Loyalty / Rewards Programs

XR Can Yield Extraordinary Results

Todd Hedberg, The Lacek Group , The Lacek Group | February 15 2022

Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR) and.

Technology

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