Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Personalizing Experiences at the Intersection of UX and Loyalty

olin Eagan, Lauren Sutherland, and Bindu Gupta, ICF Next , Phaedon | July 28 2022

A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls Loyalty experiences are much more than loyalty programs—and.

Loyalty / Rewards Programs

Trust Is a Must

Tess MacGibbon, The Lacek Group , The Lacek Group | July 28 2022

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your.

CRM (Customer Relationship)

Detecting and Preventing Loyalty Fraud: Technology Explained

Tamas Oszi, Antavo , Antavo | July 27 2022

Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also.

Better Together: Five Ways Credit Unions Can Use Travel Benefits to Grow Membership Levels and.

The Arrivia Team , Arrivia | July 27 2022

Outside of their core banking product, credit unions employ different tactics to attract new members and keep existing ones engaged. Member benefits — think preferential rates on car insurance,.

CRM (Customer Relationship)

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

Lisa Lee, Salesforce , Salesforce | July 26 2022

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing.

Data Analytics

Consumers Embrace Buy Now, Pay Later

Maeghen Krueger, The Lacek Group , The Lacek Group | July 26 2022

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers,.

Payments / POS

To Achieve Emotional Loyalty, Keep People at the Core

Denise Holt, ICF Next , Phaedon | July 25 2022

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with.

Loyalty / Rewards Programs

How to Measure Brand Advocacy

Jordan Ben, Vesta | July 25 2022

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high.

Branding / Product Positioning

Power of Travel: Employee Reward Benefits That Matter

The Arrivia Team , Arrivia | July 22 2022

Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of.

Employee Engagement/Training

4 Types of Promotions: Which Will Help You Achieve Your Brand Goals? [With Examples]

Jim Tierney, Clarus Commerce | July 22 2022

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences? Promotions help you be in the moment with your loyal.

Branding / Product Positioning

Go Green, Get Green With a Sustainable, Green Loyalty Program

Timi Garai, Antavo , Antavo | July 21 2022

Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical.

CSR (Corporate Social Responsibility)

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | July 21 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

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