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Supplier-Contributed Blogs

Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | January 23 2023

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes.

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5 Must-Haves to Look for in a Loyalty Platform Provider

The Baesman Team , Baesman | January 20 2023

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them.

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A Guide to Promotion Types

Cara Panosian, Brandmovers , Brandmovers | January 19 2023

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three.

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A Simple Guide to Loyalty Programs in Retail

The Comarch Team , Comarch | January 18 2023

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be .

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Building Loyalty In A Recession

The Cheetah Digital Team , Marigold Engage + by Marigold | January 17 2023

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and.

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Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

The Brierley Team , Capillary Technologies | January 16 2023

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and.

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Integrating a Headless Loyalty Program: Technology Explained

Tamas Oszi, Antavo , Antavo | January 13 2023

Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants.

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How Innovative Loyalty Reward Strategies Can Boost Your Loyalty Program

The Bakkt Team , Bakkt | January 12 2023

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.

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Smarter Incentives #2 - Feeling Like Your B2B Incentive Program has Stalled? This Could be the Issue

Kimberly Lyons, Brandmovers , Brandmovers | January 11 2023

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority..

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L​oyalty Efforts are the Key to Weathering Economic Uncertainty

Tom Madden, ICF Next , Phaedon | January 10 2023

Connecting with and retaining customers as they compete for both share of mind and share of wallet remains a challenge in tumultuous times. The combination of a lingering pandemic, residual supply.

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How to Cross-Sell and Increase Revenue by Using Top-Notch Sales Techniques?

The Comarch Team , Comarch | January 09 2023

"Would you like fries with that”? McDonald’s already knows the answer. And what seems like a simple, innocent and effortless question allows the fast food giant to sell.

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Mission: Loyalty — The Best Loyalty Programs That Inspire

Jessica Mizerak, Antavo , Antavo | January 06 2023

What are the best loyalty programs out there today? Every company can go and make something wonderful, which is unique and unlike anyone else’s. But there’s so much to learn from the.

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