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Supplier-Contributed Blogs

Leverage Personalization to Better Connect with Your Members

The Baesman Team , Baesman | February 24 2023

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare.

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Mission: Loyalty — Using Loyalty Program Promotion to Boost Adoption

Jessica Mizerak, Antavo , Antavo | February 23 2023

It’s a great sign when a loyalty program has loads of members, right? Yes! Having high enrollment is an important goal in most loyalty programs. Some words of warning, however: achieving.

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Digital Transformation & Digital Acceleration to Improve the Customer Experience (CX)

The Brierley Team , Capillary Technologies | February 22 2023

Digital transformation and digital acceleration are crucial for growing businesses that want an optimized customer experience (CX). Customer expectations, especially their digital.

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4 Powerful Personalized Email Marketing Strategies to Increase Your Sales

The Baesman Team , Baesman | February 21 2023

Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part.

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The Paradox of Choice in Today’s Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | February 20 2023

Brands have shifted from telling the consumer what they want to let the consumer narrate. All industries have radically shifted to become hyper-consumer centric. This is great news – what.

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5 Ways to Increase C-Store Sales and Outperform Your Competitors

The PDI Team , PDI | February 17 2023

Every operator wants to increase the number of customers and grow sales in their stores. But do you know the best way to accomplish this? No matter where your c-store is located, there are many ways.

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Change Management Drives Loyalty Success

Barb Olson, The Lacek Group , The Lacek Group | February 16 2023

Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or refreshed loyalty and customer relationship management.

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How to Choose the Right Email Marketing Agency for Personalization

The Baesman Team , Baesman | February 15 2023

No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that.

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2023 Cybersecurity Trends: Q&A with PDI CTO Chris Berry

Chris Berry, PDI , PDI | February 14 2023

We asked Chris Berry, PDI CTO and General Manager of Security, to provide her thoughts on key cybersecurity trends for 2023. Read on to get the latest updates on the evolving threat landscape and how.

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Building Trust Through Loyalty Fraud Prevention

Lauren Sutherland, Emily Merkle, and Mark Halterman, ICF Next , Phaedon | February 13 2023

Loyalty fraud is not new, but it is increasingAccording to the Loyalty Security Alliance, 17.6% of survey respondents said loyalty fraud grew “a lot” in the last three years, while 23.5.

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User-Generated Content—Today's Word of Mouth

Madison Fisher, The Lacek Group , The Lacek Group | February 10 2023

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, &ldquo.

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How to Build the Best Email Marketing Strategy with Your CRM

The Baesman Team , Baesman | February 09 2023

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional.

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