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Supplier-Contributed Blogs

Enabling a Meaningful Customer Experience Through Pay with Points

The Engage People Team , Engage People | March 13 2023

At its core, pay with points is a loyalty program feature that allows customers to redeem their accumulated points for rewards, discounts, or even cash-back on purchases. It is a popular feature.

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AI and the Impact on the Loyalty Industry

Jonathan Silver, Engage People Inc. , Engage People | March 13 2023

It is the start of 2023 and if there is one topic I get involved with the most in conversations it is around Artificial Intelligence (AI) and its latest iteration, the AI chat-bot ChatGPT. .

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5 Myths About Direct Mail

The Baesman Team , Baesman | March 10 2023

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to.

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Trends in Loyalty Through 2023

Jonathan Silver, Engage People Inc. , Engage People | March 09 2023

In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as.

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It's NOT Your Clients Choice to Watch Your Ads – But It's Their Choice to Join Your Loyalty Program

The Comarch Team , Comarch | March 08 2023

Why It All Ads UpLet's make something clear right out of the gate – today's consumers hate ads. They hate it when pop-ups literally pop up uninvited.

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Mastering the Art of Measuring Customer Loyalty

Cara Panosian, Brandmovers , Brandmovers | March 07 2023

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that.

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How Hospitality Marketers Can Move Beyond The Transactional To Build Lasting Relationships

Erica Miller, Cheetah Digital , Marigold Engage + by Marigold | March 06 2023

Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can.

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Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to.

The Bakkt Team , Bakkt | March 03 2023

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible.

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4 Considerations When Choosing a Direct Mail Solution

The Baesman Team , Baesman | March 02 2023

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.With that said, you need.

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Club Rip Curl: A Membership Program That Rewards Surfing

Barbara Kekes-Szabo, Antavo , Antavo | March 01 2023

For a surfer, nothing beats the feeling of riding the waves. Just imagine a customer experience where members are rewarded for what they love, not just what they buy. Rip Curl, the &ldquo.

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What You Need to Know About HIPAA-Compliant Marketing

The Baesman Team , Baesman | February 28 2023

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare.

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Sustainability Is Here to Stay

Stephanie Hoch, The Lacek Group , The Lacek Group | February 27 2023

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty.

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