Supplier-Contributed Blogs

Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

The Baesman Team , Baesman | April 17 2023

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail.

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Why You Need a CRM to Complement For ERP System

The Group FiO Team , Group FiO | April 14 2023

A Customer Relationship Management (CRM) system and an Enterprise Resource Planning (ERP) system can work together to improve your overall business operations and help you achieve greater efficiency,.

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Using Partnerships to Build Rider Loyalty

Cara Panosian, Brandmovers , Brandmovers | April 13 2023

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction.

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Risk Tolerance is Important Consideration for Retail Shareholders

Sarah Smith, Tiicker , Tiicker | April 12 2023

How much are you willing to risk as a retail shareholder? That is a fundamental question for any individual investor and the key to understanding the idea of risk tolerance.Simply put, risk tolerance.

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Customer Journey Maps & Loyalty Programs: What You Need to Know

The Brierley Team , Capillary Technologies | April 11 2023

Journey mapping, or creating a customer journey map, is one of the best ways for businesses to understand their customers. With a journey map and better understanding of its customers, a.

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The Next Generation Of Retailing – Making Your Customers Your Partner

The Group FiO Team , Group FiO | April 10 2023

Identify and Measure the Impact of Customer Experience ObstaclesCustomer journey analytics can pinpoint the drivers of customer satisfaction in a way that traditional analytics can not. It can.

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Creating A Loyalty Program That Keeps Customers Engaged

The Baesman Team , Baesman | April 06 2023

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are.

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How to Implement Loyalty Effectively in Ecommerce

The Comarch Team , Comarch | April 05 2023

We are all familiar with loyalty programs, but what we might not realize is that certain types of businesses are best suited to take advantage of different loyalty program.

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How to Find Loyalty Building Opportunities All Throughout the Year

Cara Panosian, Brandmovers , Brandmovers | April 04 2023

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps.

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Company Spotlight: J.M. Smucker Co. Started with a Commitment to Quality

Kaitlin Knutson, TiiCKER , Tiicker | April 03 2023

Very few companies can make the claim that 80% of U.S. homes have their products in their pantries. But when you are as diverse as the J.M. Smucker Company (Tii:SJM) with brands like Jif peanut.

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Where’s The Brand Love? Creating an Inflation-Proof Loyalty Strategy

The Bakkt Team , Bakkt | March 31 2023

Loyalty inflation has sent programs into a downward spiral—but there is a way out  Loyalty in the post-pandemic worldDuring the COVID-19 pandemic, brands turned to their loyalty programs.

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Bouncing Back From Inflation Using Loyalty Programs & Promotions

Cara Panosian, Brandmovers , Brandmovers | March 30 2023

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your customers. A good loyalty program will show customers.

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