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Supplier-Contributed Blogs

Airline Packaging Strategy for Traveler Stickiness & Growth

The Switchfly Team , Switchfly | June 19 2026

The airline industry has long understood that a seat is never just a seat. It represents possibility, adventure, reunion, and escape. Yet for years, airlines treated these seats as isolated.

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Customer Loyalty Campaigns: 7 Strategies That Drive Repeat Purchases

Rachel Iannarino, Baesman , Baesman | June 18 2026

Customer loyalty campaigns are structured marketing efforts designed to increase repeat purchases by rewarding, engaging, and personalizing the customer experience. When executed effectively across.

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Data Protection and Privacy for Customer Engagement

The Braze Team , Braze | June 17 2026

Effective data protection and privacy are critical for modern customer engagement. This guide covers best practices, compliance strategies, and practical steps for using data responsibly while.

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The Composable Advantage For Financial Services, Part One: What To Know About Modern CDPs

Dio Favatas, Hightouch , Hightouch | June 16 2026

The following is a guest post from Dio Favatas, Head of Financial Services Adtech & Identity Strategy at Capgemini. Capgemini is an AI-powered global business and technology transformation.

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Proactive Fraud Prevention Strategy For Modern Payments

Melisa Kessous, FIS , FIS Global | June 15 2026

Key takeawaysTraditional fraud detection methods are no longer sufficient against today's organized criminals, requiring finance leaders to shift from reactive responses to a proactive defense.

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Tillo Celebrates 10 Years as The Leading Rewards, Incentives and Gift Card Platform

, Tillo | June 12 2026

The Tillo Platform connects businesses to 4,000+ brands across 40 markets and has processed more than $4 billion in digital gift cardsEarlier this month, Tillo, a leading embedded rewards.

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Omnichannel Retail Solutions: Strategy Guide

Rachel Iannarino, Baesman , Baesman | June 12 2026

Omnichannel retail solutions connect ecommerce, physical stores, and marketing channels into a unified customer experience. By aligning customer data, messaging, and execution across touchpoints.

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7 Reasons Your Customer Loyalty Program Isn't Driving Repeat Business (And How to Fix It)

The CarltonOne Team , CarltonOne Engagement | June 11 2026

You built a loyalty program. You launched it, promoted it, and watched your customers sign up. So why aren't they coming back?It's a question more companies are asking than you'd think.

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Designing Loyalty Programs That Stand Apart

The Switchfly Team , Switchfly | June 10 2026

Walk through the landscape of contemporary customer loyalty programs, and a striking pattern emerges. Earn points. Redeem for discounts. Repeat. The formula has become so ubiquitous that it.

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Marketing Funnel Automation: From Awareness To Retention

Sally Wills, Braze , Braze | June 09 2026

Scaling customer engagement without scaling headcount is one of the central challenges of modern marketing. The volume of decisions required to run a funnel effectively, who receives what message, on.

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What Loyalty Expo revealed about the future of customer loyalty strategy

Sarah VanDerHart, ITA Group , ITA Group | June 08 2026

What you need to knowCustomer loyalty strategy is shifting away from program design to relationship discipline, requiring brands to deliver value, relevance and emotional connection consistently over.

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What Modern Customers Really Want from Loyalty Programs

The Baesman Team , Baesman | June 05 2026

Customer loyalty isn’t what it used to be—and that’s not a bad thing.In a recent feature from Loyalty360 our team at Baesman shared perspectives on how loyalty is evolving.

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