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Supplier-Contributed Blogs

Omnichannel Loyalty Is On The Rise – Here’s How To Master It

The Comarch Team , Comarch | June 14 2023

In this article, we walk through the topic of omnichannel loyalty and why it has become a new standard worldwide. Find out how you can use data to understand consumer.

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Managing a Gamification Approach to Ecommerce

Sam Panzer, Talon.One , Talon.One | June 13 2023

With every gamification project, the real work begins after it is launched to the public. You’ve followed your roadmap and are ready to put your new shiny toy in front of some customers (this.

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Why Frictionless Age and Identity Verification Can Drive Higher Loyalty and Profits

Brian Lind, PDI Technologies , PDI | June 12 2023

Today’s convenience retailers face nearly unlimited opportunities—and challenges—as the consumer mindset continues to shift based on economic concerns and a growing desire for.

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Why Companies Need Moment Marketing

The Group FiO Team | June 09 2023

Companies need in-the-moment marketing because it allows them to connect with customers in real-time and deliver personalized experiences that meet their immediate needs. In today’s fast-paced,.

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How to Enhance the Fuel Retail Experience with Loyalty Programs

The Comarch Team , Comarch | June 08 2023

Whether knowingly or not, brands often fail to differentiate between frequent buyer programs and loyalty programs. Modern consumers are certainly familiar with frequent buyer programs, in.

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Gamification: The Secret To Incentivizing Engagement And Driving Personalization

Circe McNaughton, Cheetah Digital , Marigold Engage + by Marigold | June 07 2023

Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. The average human.

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7 Uses for Running a Digital Promotion

Cara Panosian, Brandmovers , Brandmovers | June 06 2023

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn something in return. You can utilize promotions for.

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Analyze Online Customer Behavior to Optimize Loyalty Programs

Matt Harrison, Brierley , Capillary Technologies | June 05 2023

Brands can optimize their loyalty solutions by tracking, collecting, and understanding data about how their customers behave online. By harnessing this data and delving into customers&rsquo.

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Navigating Technology in Retail: A Roadmap for Success

The Comarch Team , Comarch | June 02 2023

Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional.

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How to Identify and Tighten the Gaps in Your Loyalty Marketing Strategy

Kimberly Lyons, Brandmovers , Brandmovers | June 01 2023

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through.

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Build Loyalty through Customer Engagement Strategies

Jenna Galletti, Jebbit , Jebbit | May 31 2023

A customer engagement strategy refers to the planned approach that businesses use to interact with their customers in a meaningful and sustainable way, with the ultimate goal of fostering customer.

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Upgrading Your Loyalty Program - From Generic to Personalized

Sam Panzer, Talon.One , Talon.One | May 30 2023

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping.

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