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Supplier-Contributed Blogs

Customer Engagement Metrics: What Marketers Should Actually Measure

The Baesman Team , Baesman | July 07 2026

Customer engagement metrics measure how customers interact with a brand across loyalty, email, direct mail, and digital channels. The most important customer engagement KPIs connect engagement.

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The Finals Are Over. For Marketers, The Question is Now What?

Matt Kreisher, Braze , Braze | July 06 2026

Professional basketball is renowned for its storylines. The new ascendancy of the traditional dynasty. The young superstar forcing his way onto the global stage, impatient at the notion of waiting.

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Beyond The Chatbot – How AI Will Reshape The Retirement Industry

Sutapan Pal, FIS , FIS Global | July 03 2026

Key takeawaysThe retirement industry is shifting from outdated systems to intelligent, adaptive platforms that meet the needs of today’s participants and stakeholders.AI delivers personalized.

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5 Loyalty Program Must-Haves to Win Shoppers (and ROI)

The Comarch Team , Comarch | July 02 2026

What are the concrete features that define a modern, profitable loyalty platform? And more importantly, what is the specific, calculable cost of not having them?Here are 5 .

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Cross-Channel Marketing Strategy Explained

Rachel Iannarino, Baesman , Baesman | July 01 2026

Cross-channel marketing is the practice of coordinating messaging, timing, and data across channels, such as email, direct mail, and mobile messaging, to create a unified customer experience. Instead.

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Aligning Finance and Marketing: How to Optimize Loyalty Program ROI and Customer Loyalty Strategy

David Glantz, LPS , Loyalty Partner Solutions | June 30 2026

Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment.

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Setting The New Standard For Channel Incentive Programs

Chris Jones, ITA Group , ITA Group | June 29 2026

Modern channel incentive programs are expected to drive measurable performance, adapt in real time and prove their ROI in today’s rapidly changing markets. Yet many legacy incentive programs.

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The AI Imperative: 5 Ways AI is Transforming Retail Loyalty Programs

The Comarch Team , Comarch | June 26 2026

In our first article, we explored the strategic shift needed to start viewing your loyalty program as a revenue engine. The next logical question you probably often hear from.

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How POP Signage Influences In-Store Sales

The Baesman Team , Baesman | June 25 2026

The overlooked constraint in retail performance isn’t traffic, it’s in-store executionThe assumption that physical retail is losing influence is outdated. What’s actually happening.

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Measuring the CLV Impact of Travel Rewards

The Switchfly Team , Switchfly | June 24 2026

Customer Lifetime Value, or CLV, has long served as a north star for loyalty program leaders. It represents the total revenue a business can expect from a single customer account throughout the full.

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Agentic AI in Marketing: From Static Journeys to Autonomous Optimization

The Braze Team , Braze | June 23 2026

AI is already transforming how marketers build, test, and deliver campaigns—but most systems are still limited by static flows that require manual oversight and slower, less sophisticated.

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How Growth-Stage Companies Can Implement a Loyalty Program in a Single Month

The Comarch Team , Comarch | June 22 2026

Growth-stage retailers currently face a loyalty conundrum: they have outgrown basic apps but cannot justify the cost or complexity of traditional enterprise platforms. This puts them.

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