Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | December 21 2023

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to.

Enhancing Brand Loyalty Through Customer Lifecycle Management

The Comarch Team , Comarch | December 20 2023

You caught your target customer’s attention and convinced them to buy your product. Now what? One purchase is not enough to build a long-lasting relationship.

Loyalty / Rewards Programs

To Tier or Not to Tier?

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | December 19 2023

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this.

Personalization

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital - Marigold Engage + by Marigold , Marigold Engage + by Marigold | December 18 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

Loyalty / Rewards Programs

How to Add Direct Mail Marketing to Your Multichannel Strategy

The Baesman Team , Baesman | December 15 2023

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective.

Digital / Direct Marketing

The Evolution of Retail: Embracing Advanced Digital Receipt Solutions

The Group FiO Team , Group FiO | December 14 2023

Introduction:The retail landscape is continuously evolving, and one of the most significant advancements in recent years is the adoption of advanced digital receipt solutions. Seamlessly integrating.

Technology

Restaurant’s Secret Sauce: Data

The Clutch Team , Clutch | December 13 2023

In today’s world, it sometimes takes more than a perfect dining experience to bring a customer back in the door. With a plethora of dining options at their fingertips, restaurant-goers are.

Data Analytics

Clean Up On Aisle 3: A Guide To Grocery Loyalty Programs

The Comarch Team , Comarch | December 12 2023

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty..

Loyalty / Rewards Programs

Holiday Loyalty Marketing: Strategies for Success

Trevor Antley, Brierley – Capillary , Capillary Technologies | December 11 2023

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are.

Loyalty / Rewards Programs

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing , Baesman | December 08 2023

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a.

Digital / Direct Marketing

The Cookieless Future: Challenges and Opportunities

The Comarch Team , Comarch | December 07 2023

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods.

Technology

The Flywheel of Gamification, and why Kobie’s 3-Tiered Framework is the Momentum You Need

The Kobie Marketing Team , Kobie Marketing | December 06 2023

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion. Imagine a big wheel that starts off slowly, but with every push, it gains momentum.

Gamification

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