Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Data Activation: How to Turn Data Into Revenue

The Baesman Team , Baesman | July 23 2026

Customer data activation is the process of using customer data to deliver personalized marketing that drives engagement, retention, and revenue. It connects data, segmentation, and channel execution.

Data Analytics

How Architecture Reduces Loyalty Program Implementation Time

The Comarch Team , Comarch | July 22 2026

In 2026, many scaling retailers still battle the Goldilocks loyalty tech problem: basic apps are too small to scale, while enterprise platforms are too slow to launch. This gap often.

Loyalty / Rewards Programs

What is Agentic Marketing? (And Why Most Vendors Get it Wrong)

Alex McPeak, Hightouch , Hightouch | July 21 2026

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required. Most marketing teams are already using AI and reaping the rewards.

Digital / Direct Marketing

When Do You Need Loyalty Program Consulting? 5 Signs to Know

Giulia Panatta, Baesman , Baesman | July 20 2026

Loyalty program consulting is needed when your program is no longer driving engagement, retention, or measurable ROI. If participation is declining, personalization is limited, or results are unclear.

Loyalty / Rewards Programs

Why Autonomous AI Will Transform Financial Services Back Offices

Will Hicks, FIS , FIS Global | July 17 2026

Key takeawaysHighly regulated retirement back offices are ideal for the adoption of autonomous AI, as their explicit, deterministic rules promote safety and predictability.Retrieval-governed AI.

Artificial Intelligence

Driving Loyalty Relevance at Scale: How Bond + Salesforce Elevate Loyalty Experiences and Deliver.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 16 2026

You only get one chance to make a first impression. In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers.

How Much Does Growth-Stage Loyalty Program Implementation Cost in 2026?

The Comarch Team , Comarch | July 15 2026

Wasteful tech spending is the greatest threat to your 2026 loyalty goals. Many brands pay for unused enterprise features or expensive custom coding. You should not have to.

Loyalty / Rewards Programs

New York’s AI Advertising Regulation is in Effect. Are You Ready?

Alec Haase , Summer Thompson, Hightouch , Hightouch | July 14 2026

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.Today, New York becomes the first state in the country.

What is a Trigger Campaign? Types, Examples, and How to Build One

Madison Tiemtoré, Braze , Braze | July 13 2026

Picture two emails hitting someone's inbox on the same day. One is an abandoned cart campaign with a reminder that arrived an hour after they left your site. The other is your monthly newsletter,.

Digital / Direct Marketing

Agentic AI in Fuel Loyalty: How Fuel Retailers Can Move Beyond Points to Predictive, Profitable.

The Capillary Team , Capillary Technologies | July 10 2026

Agentic AI is helping fuel retailers turn loyalty programs into intelligent growth engines that drive personalization, retention, and higher profitability across fuel and mobility services.Fuel.

Artificial Intelligence

The Market Shift: From Earn-and-Burn to Enterprise-Wide Loyalty.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 09 2026

Consumers expect loyalty programs to do more than reward transactions. According to The Bond Loyalty Report, they expect programs to: Make them feel known and valued at every interaction.

Loyalty / Rewards Programs

Proving the ROI of Travel Rewards in Financial Services

The Switchfly Team , Switchfly | July 08 2026

If you run a loyalty program in financial services, you already know travel rewards work. Your members know it too. They are consolidating spend, chasing milestones, and choosing your card over a.

Loyalty / Rewards Programs

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