Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

SMS Marketing Strategy: How to Engage Customers and Drive Conversions

Lexie Haggerty, Braze , Braze | August 10 2026

SMS marketing strategy has become a focus for brands aiming to drive retention, loyalty, and conversions on mobile. And it's no wonder. Americans send roughly 2 trillion SMS messages a year,.

Customer Engagement

The AI Gap in UK Loyalty: Who’s Really Ready?

Nick Lupo, Capillary , Capillary Technologies | August 07 2026

An analytical look at why UK loyalty teams lead the world on AI adoption metrics, and trail on the outcomes that matter.The paradox at the centre of UK loyalty AI adoptionOn paper, the UK is one of.

Loyalty / Rewards Programs

How To Improve Debit Card Programs With Incremental Innovation

Justin Monk, FIS , FIS Global | August 06 2026

Key takeawaysDebit card programs need continuous optimization to meet rising digital expectations and keep customers from switching to competitors.Gen Z payment preferences are driving debit growth.

Loyalty / Rewards Programs

Scaling Agent Value Is an Organizational Problem, Not a Technology One

Martin Young, Bounteous , Bounteous | August 05 2026

We see a fairly consistent gap between clients who are driving scaled value with AI agents and those who are seeing moderate efficiency gains. And though the technology matters, the difference is.

Technology

The Composable Advantage For Financial Services, Part Two: Why Identity Resolution Belongs Inside.

Dio Favatas, Hightouch , Hightouch | August 04 2026

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

Best AI Marketing Tools in 2026: A Complete Guide By Category

The Braze Team , Braze | August 03 2026

AI marketing tools are software applications that use machine learning, generative AI, reinforcement learning, or AI agents to automate, optimize, or personalize marketing decisions and execution.The.

Artificial Intelligence

Disbursement Choice: Paying Participants How They Prefer

Paul Flemr, Group O , Group O | July 31 2026

2026 Incentive Strategy Roadmap Mile 5About the 2026 Incentive Strategy RoadmapThe 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs.

Marketing Automation Strategy: How to Scale Customer Engagement

The Baesman Team , Baesman | July 30 2026

A marketing automation strategy is a framework for using customer data and workflows to deliver personalized messaging across channels at scale. It helps brands send the right message at the right.

Customer Engagement

What Makes a Channel Reward Program Actually Work? 5 Best Practices from the Front Lines

The CarltonOne Team , CarltonOne Engagement | July 29 2026

Channel reward programs have a reputation problem.Too many are still built around the same playbook that existed a decade ago: cash incentives, generic gift cards, and a hope that partners will stay.

Loyalty / Rewards Programs

How Commercial Cards and Virtual Cards Are Transforming B2B Payments

The FIS Team , FIS Global | July 28 2026

Key takeawaysGlobal commercial card spending is on a sharp growth trajectory, surpassing $4.3 trillion in 2024 and projected to exceed $6 trillion by 2029 as businesses extend card usage beyond.

Payments / POS

Retail’s AI Reality: From Experimentation to Execution

Jen Spofford, Bounteous , Bounteous | July 27 2026

Retail and consumer goods are grappling with the opportunities and impact of mass consumer adoption of AI in 2026, and every industry conference is offering packed agendas of AI-related topics.

Artificial Intelligence

AI A/B Testing: Smarter Experiments For Real-Time Marketing Optimization

The Braze Team , Braze | July 24 2026

Marketers often wait weeks for A/B test results, only to find the winning variant is already outdated. Customer behavior shifts faster than traditional testing can keep up.While applying AI to A/B.

Data Analytics

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