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Supplier-Contributed Blogs

Get Points, For Thinking Beyond Points

David Andreadakis , Kobie Marketing | February 06 2019

Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and.

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Emotional Connections Create Loyal Customers

The Hinda Incentives Team , Hinda | February 05 2019

True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not a rational one.  People rationalize their loyalty by.

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E-Commerce, Loyalty, Labor and Consolidation Loom Large in ’19

Scott Schaper, EVP of Program Operations for PDI Software , PDI | February 04 2019

Online shopping and home delivery have had a dramatic impact on the grocery sector.2018 was a challenging year for the grocery sector, with changes in consumer shopping behaviors and competition.

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The Data Gap in CPG Marketing

David Roseman, Epsilon | February 01 2019

CPG brands are finally embracing e-commerce, but there are still hurdles ahead.CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025.

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Mind the GAAP Part 3: Mitigation Strategies & Best Practices

Randy Hernandez, Brierley + Partners , BRIERLEY | January 31 2019

As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have.

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Create a Successful Catering Rewards Program

Terri Burton , Paytronix | January 30 2019

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat.

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Loyalty Program Best Practices: Get Experiential

Jon Siegal , Marigold Engage + by Marigold | January 29 2019

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming .

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Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | January 28 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

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Why You Have to Stop Thinking in Points When it Comes to Customer Loyalty

Paul Wolfer, Clarus Commerce | January 25 2019

When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have.

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12 Predictions for 1:1 Marketers in 2019

Guy Cierzan | Olson 1to1 , Olson 1to1 | January 24 2019

As 2018 comes to a close and we turn the page to 2019, it is our tradition to pause and think about what the year ahead could bring. Like all industries, the loyalty space continues to experience.

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Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.

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3 Ways to Power Up Your CX in 2019

Jade McFarland, HTK , HTK Limited | January 22 2019

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a.

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