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Supplier-Contributed Blogs

Tier status: How to Best Ensure Your Customers Grow With You

ICF Team , Phaedon | November 04 2019

At the start of every year, loyal customers everywhere begin their quest to earn elite status...again. Those who are well-versed in their favorite program know whether they qualified, or better yet.

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It’s not them, it’s you…

Christopher Kopenec, Senior Director, Strategy , BRIERLEY | November 01 2019

Any well-built member engagement cycle isn’t complete without a Churn campaign.  We all learned long ago that it’s easier & cheaper to retain an existing .

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

Kristi Roehr | October 31 2019

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions.

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Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Yvette Hastings , Kentico Software LLC | October 30 2019

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from.

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Motivating Consumer Engagement with Gamification

Gina Fleck – Senior Director, Strategy & Insights and Michela Baxter – Senior Director, Loyalty | October 29 2019

These days, gamification is a marketing buzzword, seemingly ubiquitous in the industry and sometimes seen as a foolproof way to inject a little fun into consumer engagement campaigns. Gamification.

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What Questions Should you be Asking About Premium Loyalty?

Paul Wolfer, Clarus Commerce | October 29 2019

As a retailer, you’re thinking about customer engagement.In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more.

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Reactivating One-Time Holiday Shoppers

Nikhil Naidu, Product Marketing Manager, Yotpo , Yotpo | October 28 2019

As an eCommerce merchant, you can’t wait for the holiday season.   November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen.

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How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald, Annex Cloud | October 25 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

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5 Ways to Maximize Loyalty Program Revenue

The Aimia Team | October 24 2019

Brands are looking for more ways to be smarter with their marketing investments. Within loyalty, marketers are expected to generate content, deliver a personalized experience and pay for rewards and.

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Beyond a Program

The cxLoyalty Team , cxLoyalty | October 23 2019

Loyalty has provided marketers with a method to achieve an opt-in, permission-based marketing platform and actively collect data about consumers and their activity.  Consumers agree to the data.

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How to Create an Automated Welcome Push Notification for New App Users

Michael Halka, Airship , Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

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How to Create an Automated Welcome Push Notification for New App Users

, Airship | October 22 2019

Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn.

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