Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

B2B and Channel Partner Loyalty: Elevating Program Engagement

Simon Jeffs, Senior Loyalty & CRM Consultant , BRIERLEY | March 27 2020

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re.

B2B or Not B2B Customer Loyalty? No Question.

Randy Hernandez, VP, Strategy , BRIERLEY | March 26 2020

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally.

B2B / Channel

COVID-19 and Events: How to Successfully Move to Virtual Engagement

Jon Fishman , Bond Brand Loyalty | March 26 2020

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled.

With a Shift to Profitability Over Growth, How Can You Maximize Existing Customers?

Paul Wolfer, Clarus Commerce | March 25 2020

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent.

Survey: What Vehicle Owners Now Demand From Your Service Team

Michelle Garcia , Pegasystems | March 24 2020

Even having spent the past 20+ years working in the automotive industry, the global scale and reach of the industry on consumers’ lives never ceases to amaze me. In fact, over 77 million.

Bringing Cloud Flexibility to Adobe Experience Manager

The ICF Team , Phaedon | March 23 2020

Will the new cloud-native Adobe Experience Manager revolutionize the way brands manage and deliver digital experiences? Here’s our breakdown of the benefits, considerations, and impact of the.

Adjusting Your CX program to Deal with COVID-19

Bruce Temkin , Qualtrics | March 20 2020

Given the spread of Coronavirus and the downturn in the economy, every organization needs to rethink how it operates. As Experience Management (XM) professionals, you can play an important role in.

Using Artificial Intelligence to Build Customer Loyalty

Łukasz Słoniewski, Consulting Director, Comarch , Comarch | March 19 2020

Today’s customers expect supreme services and an easy way to achieve their goals. When I go shopping, for example, I expect the store to have all the goods I need, I don't want to wait in.

Luxury Stationery and Handwritten Notes – 5 Terms to Know

Aaron Roy, Co-Founder & CEO , Wami | March 18 2020

The average consumer lives in a world inundated with digital touchpoints. This barrage of digital communication is what makes receiving a handwritten note feel so special. It’s something.

Distribution Versus Loyalty: What’s More Important for Brands?

Brian Carl | March 17 2020

Where do you start searching for a new product?Did you know that nearly 50% of new searches start on Amazon?While that’s a huge number by itself, Google accounts for almost 35%.So, if roughly.

The Benefits of Co-Production

Teonna Akinsete, Kenton Hankins, & Andras Bakos, Innovation Lead – Design, Pega , Pegasystems | March 16 2020

Unlike most fortune tellers I can predict with near 100% accuracy that your company is going through a digital transformation. Digital transformations are big. Digital transformations are complex.

Striking back at the corporate travel RFP

Mark Dauner, Travel & Transport , Loyalty by Travel and Transport | March 13 2020

The world of motion pictures changed forever in 1977 with the release of "Star Wars". It continues to this day in the form of motion pictures, television series, and other media. It should.

Technology

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