/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

5 CX Strategies to Combat Covid-19’s Marketing Challenges

Danielle Sly, Kobie , Kobie Marketing | August 20 2020

No one can argue that the words “customer experience” have taken on a new definition among the challenges of COVID-19. We now live in a changed world where digital channels are no.

READ MORE

5 Behavioral Segmentation Examples and How to Improve Them

The Formation Team , Formation | August 19 2020

Customer behavioral data has become a high-value asset to marketing teams, brands and companies large and small. But what exactly are they all doing with this data? One common use is behavioral.

READ MORE

Game-Changing Marketing Technologies for Effective Personalization

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | August 18 2020

Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic.

READ MORE

Sentiment Analysis: What it is and How To Use it to Improve Customer Experiences

Sarah Fisher, Qualtrics , Qualtrics | August 17 2020

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.The days of relying on a great product or service to do your.

READ MORE

Logo design: How to Find the Perfect Symbol For Your Brand

Sarah Fisher, Qualtrics , Qualtrics | August 14 2020

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo.What is a logo?From the golden arches of McDonalds to the.

READ MORE

Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy

Kayla Siegmeier, Cheetah Digital , Marigold Engage + by Marigold | August 11 2020

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer.

READ MORE

Loyalty Program Design and Validation: How to Build the Framework for a Meaningful and Measurable.

Carlos Dunlap-Beard, Clarus Commerce | August 10 2020

If you’re thinking about loyalty program design, these are some of the questions you’re considering:What should your program look like?Who should be involved in the process?How do you.

READ MORE

Rethinking Loyalty For Mobile

Jodi Rausch, PK , PK | August 07 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital.

READ MORE

6 Things Tech Companies Should Know About Experience Management (XM)

Catherine Thurtle, Qualtrics , Qualtrics | August 06 2020

Customers love high tech, but they sometimes don’t love their experiences with it. However, when tech companies get experience management (XM) right, they’re richly rewarded. Here’s.

READ MORE

The Patient Cost of Healthcare Consumerism

Stephanie Cohen, PK , PK | August 05 2020

Consumerism is rapidly becoming a driving force in healthcare. According to one survey, consumerism was second only to industry consolidation as most top of mind for healthcare professionals.

READ MORE

How the City of Houston Health Department is Using Technology to Speed Essential Contact Tracing

Ben Rogers, Qualtrics , Qualtrics | August 04 2020

In Texas, the state’s largest city is carefully getting back to business. And the responsibility for educating the public and helping slow the spread of the coronavirus falls to the.

READ MORE

“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback

Jade McFarland, HTK , HTK Limited | August 03 2020

If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers?Feedback.

READ MORE
Displaying results 1633-1644 (of 2572)
 |<  <  133 - 134 - 135 - 136 - 137 - 138 - 139 - 140 - 141 - 142  >  >|