Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Financial Service Brands Can Go Contactless to Build Loyalty & Trust

Shelly Photiades, Epsilon | November 16 2020

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. New fintech.

Why Holiday 2020 Poses Unprecedented Challenges for Retailers

Chris Cobb, Clarus Commerce | November 13 2020

Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index.

&pizza’s Customer Convos are One-of-a-Kind

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | November 12 2020

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see.

Loyalty / Rewards Programs

Driving Repeat Transactions With New Members

Grant McCloud, Brierley , BRIERLEY | November 11 2020

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your.

Technology

Forter and FreedomPay Unite to Power the Future of Commerce

Scott Greenhut, Forter , Forter | October 29 2020

Transactions start with online merchants but behind the scenes they flow through other parties including payment providers and banks. Each of these players uses a different fraud solution which pulls.

Loyalty Marketing Strategies to Win More Customers in 2021: Continuing the Conversation

Lukasz Sloniewski & Marcin Sobek, Comarch , Comarch | October 28 2020

Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we.

Loyalty / Rewards Programs

The Case for DTC Brands

Camilla Whitmore & Martin Mehalchin, PK , PK | October 27 2020

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to.

CX (Customer Experience)

Valuation: Being Prepared for the Ultimate CEO Question

David Andreadakis, Kobie , Kobie Marketing | October 26 2020

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts.

Loyalty / Rewards Programs

The Marketing Technology Landscape in 2020 and Beyond

The Formation Team , Formation | October 23 2020

The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com. Since 2011, the site has been annually releasing its .

Technology

Holidays, Interrupted: How COVID Holiday Plans Can Be a Win for CPG Brands

Nick Cosentino, Epsilon | October 22 2020

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get.

Customer Engagement

CLM Mobile App has been enhanced by the Mobile Payments functionality

The Comarch Team , Comarch | October 21 2020

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. .

Driving Repeat Transactions With New Members

Grant McCloud, Brierley , Brierley | October 20 2020

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your.

CX (Customer Experience)

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