Supplier-Contributed Blogs

How to Reward Your Survey Research Panel with Incentives?

Syed Maaz, Xoxoday , Xoxoday | January 12 2021

Market research has proven to be the most crucial weapon in the product life-cycle. From the product’s birth to its last breath, it’s the people’s opinion that shapes its fate.

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Your Customer Loyalty Offers Are Broken

The Formation Team , Formation | January 11 2021

Consumers are fiercely loyal to their favorite brands. But it's just not the name or logo that matters. What's most important today is a brand’s ability to engage with relevant offers.

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New Epsilon Consumer Sentiment Research Released: What Marketers Can Learn From Holiday 2020

Sarah LaCourse, Epsilon | January 08 2021

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as.

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3 Ways That Premium Loyalty Can Generate Revenue for You in 2021

Danielle Perez, Clarus Commerce | January 06 2021

You’re probably tired of reading about the negative impacts of 2020.Well, this isn’t about 2020!This is about 2021, which is on the horizon and we’re all hoping for it to be.

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How Restaurant Marketers Can Deliver Engaging Contactless Experiences and Gain Guest Affinity

Amy Hunt, Epsilon , Epsilon | January 05 2021

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.  It’s an.

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How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

Jim Tierney | January 04 2021

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle.

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How Publisher Identity Combines Optimal Consumer Experience with Privacy

Heather Swarens | December 31 2020

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID&rsquo.

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Loyalty in 2021: What Retailers Should Focus on, According to Experts

Jim Tierney | December 30 2020

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue.

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Why Driving Revenue With Customer Loyalty Offers Is Critical in the Recovery

, Formation | December 29 2020

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not.

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Identity 101: Respecting consumer privacy while maintaining optimal CX

Frankie Malekian | December 28 2020

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and.

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Don't be Fooled: Most CDPs are Not Enterprise-Ready

Dana Moroze | December 23 2020

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP.

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Walmart+ is Shining a Spotlight on Premium Loyalty, But What if You’re Not Walmart or Amazon?

Jim Tierney; The Clarus Blog | December 22 2020

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now.

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