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Supplier-Contributed Blogs

Proven Loyalty Effect [VIDEO]

The Comarch Team , Comarch | February 25 2021

In this week’s episode of #loyaltyexpertsvoice​, @Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s.

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Customer Segmentation Models: A Better Approach for 2021

The Formation Team , Formation | February 24 2021

When customers are passionate about you, they’re more likely to choose you over competitors and stick with you (in good times and bad). If you offer them personalized, individualized messaging.

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How Brands Are Rethinking Retail With Premium Loyalty Programs in 2021

Jim Tierney, Clarus Commerce | February 24 2021

Earning customer loyalty has gotten harder for retailers.Consider that nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before.COVID-19.

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New Channels Are Creating New Opportunities for Fraud and Abuse

The Forter Team , Forter | February 23 2021

When a global pandemic made the world wary of being indoors amongst strangers in 2020, merchants everywhere took stock and reassessed how to get their goods to consumers.Once thriving brick-and.

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Pure Archery Group Gathers Behavioral Data at Scale to Deliver Truly-Personalized Email & SMS Offers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 23 2021

The outdoor sports and recreation vertical is an ultra-competitive space. Leading brands typically spend millions on "feature wars" to differentiate their products and services from.

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3 Ways to Provide Customers With an Optimal Mobile Experience

Charlie Moore, SMG , SMG | February 22 2021

As of last June, 81% of Americans owned a smartphone. In the throes of this convenience revolution—as more consumers turn to their phones for research and to make purchases—the.

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2021 Loyalty Industry Data Study – Insights, Challenges & Plans from Today’s Retailers [Data Study]

The Clarus Commerce Team | February 22 2021

No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March as businesses executed a quick pivot to digital experiences due to COVID-19.

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How to Avoid Fumbling a Precarious Super Bowl Season

Jeremy Mullman, ICF Next , Phaedon | February 22 2021

For marketers, there’s no bigger bet than a Super Bowl ad.This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that.

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Bank Marketing Reimagined: Leaning Into Digital

Joline Hegi, Epsilon | February 19 2021

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first.

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3 Ways Restaurants Can Deliver Superior Service + Continue to Evolve The Customer Experience

Paul Tiedt, SMG , SMG | February 19 2021

As we enter into a new phase of the pandemic—one of colder temperatures, a potential third wave, and the added threat of cold + flu season—businesses relying on outside service will once.

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You Know That We Are Living in a PSD2 World (and a PSD2 World Needs Fraud Protection)

The Forter Team , Forter | February 18 2021

Being a material girl was much easier in 1985; the recent global pandemic has steered people away from brick-and-mortar shops and into the socially distanced eCommerce arms, and the Revised Payment.

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2021 Loyalty Industry Data Study – The 5 Most Important Stats Retailers Need to Know

Jim Tierney, Clarus Commerce | February 18 2021

The pandemic drastically changed retail and consumer behavior last year and, maybe, forever.Those new behaviors, along with magnified expectations, have led to a laser focus on loyalty.What does the.

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