Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Data Curation: Four Ways to Connect the Dots

The Lacek Group Team , The Lacek Group | April 08 2021

Remember that old connect-the-dots game—the one a parent or friend likely taught you as a kid? You draw a bunch of dots in a pattern of squares and then take turns connecting one dot to another.

Deepen Customer Loyalty with Mobile App Gamification

Rebecca George, Capillary Technology , Capillary Technologies | April 07 2021

The human mind loves games.Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be.

Loyalty / Rewards Programs

Why Cutting Elite Status Eligibility Qualifications is a Smart Move for Best Western

Jim Tierney, Clarus Commerce | April 07 2021

Since the pandemic began, many brands have been playing from behind due to store closings, a massive shift to online purchases, and limitless consumer options.While loyalty was hard for brands in the.

Derive More Value From Your Customer Experience Program Through Data Integration With Out-of-Box.

Ashley Edgar, SMG , SMG | April 06 2021

While most brands have adapted and stood up multiple listening points for feedback and engagement across the ever-growing network of customer touchpoints, this information is often disparate and.

Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management

Julie Bustos, The Lacek Group , The Lacek Group | April 06 2021

Remember those old geometry proofs you hated in high school? Or maybe you liked them like I did. Regardless, a geometry proof is a pretty good metaphor for the conundrum that marketers are finding.

Channel the Power of Communication

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 05 2021

With every brand trying to sell you something, it’s no surprise that the Internet is chock full of content and marketing messages.But which messages or ads do you really remember?If you spend.

With Google's Announcement on Alternative Identifiers, First-Party Data Remains King

Sara Camden, Epsilon | April 05 2021

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated.

CX (Customer Experience)

New Shoppers Are Falling Out of Your Funnel at an Alarming Rate

The Forter Team , Forter | April 02 2021

The COVID climate has prompted more shoppers than ever before to shift to digital channels. Today’s volume of new online shoppers is 2x greater than pre COVID-19 levels. However, these new.

Designing an Effective Mobile Loyalty Program

Dominic Machado, Capillary Technologies , Capillary Technologies | April 02 2021

Unleashing the full potential of mobile With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present.

How to Supercharge Recovery Using Consumer Habits

The ICF Next Team , Phaedon | April 01 2021

2021 has travel and hospitality brands poised for a long-awaited recovery from the COVID-19 pandemic. But this promised recovery will not look like anything that came before. Consumer habits and.

Customer Engagement

Why Urban Outfitters’ New Membership Loyalty Program is the Right Move

Jim Tierney, Clarus Commerce | April 01 2021

Fourth-quarter sales at Urban Outfitters fell 7%, prompting company officials to find a way to spark sales growth and increase customer engagement.Along with the drop in sales, Urban Outfitters .

Loyalty / Rewards Programs

Zero In on Zero-party Data to Jump-Start Customer Engagement

Charlie Heitzig, The Lacek Group , The Lacek Group | March 31 2021

Zero-party data is heating up.Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the.

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