Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Can I Reduce False Declines?

The Forter Team , Forter | April 16 2021

As an e-commerce business owner, there’s a good chance that you’re missing out on more potential business than you might think.Why is this?Two words: False declines.We’ve.

Technology

The CPRA and Targeted Advertising

Michael Mcsunas, Prizelogic , Prizelogic | April 15 2021

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in.

How to Manage the Security Threats Hitting Your Business

Tom Callahan, PDI , PDI | April 15 2021

In today’s “smart,” connected world, cybercriminals and their tools are having a field day. Anything connected to the internet is within reach as bad actors execute phishing.

Technology

Act on the Right Data to Grow Relationships within Retail Loyalty

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | April 14 2021

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more.

Loyalty / Rewards Programs

Designing an Effective Fuel Retail Loyalty Program

Rebecca George, Capillary Technology , Capillary Technologies | April 14 2021

When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the.

Loyalty / Rewards Programs

The Road Ahead For Bleisure Marketing: Engaging Remote Workers

Armita Ayrempour, Epsilon | April 13 2021

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the.

Employee Engagement/Training

Clarus Commerce Named a Preferred Supplier in Loyalty360 Technology Today Report

Jim Tierney, Clarus Commerce | April 13 2021

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape.In its assessment of the MarTech landscape, Loyalty360.

Decisioning

Shi Bu, The Lacek Group , The Lacek Group | April 12 2021

Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.Decisioning, on the other hand, is decision-making by means of computational.

Technology

Front-Line Managers are Key to Hybrid Work Engagement

Matt Silverman, ICF Next , Phaedon | April 12 2021

Often overlooked, line managers play a crucial role in mitigating negative employee sentiment while fostering an inclusive and strong workforce culture.As more people are vaccinated against COVID.

Employee Engagement/Training

Creating a Brand Community

The Comarch Team , Comarch | April 09 2021

In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand.

Get Out of the Way and Let Your Customers Buy

Dan Greenberg, Cheetah Digital , Marigold Engage + by Marigold | April 09 2021

Today, we're featuring a guest post from Dan Greenberg of Skipify. When a customer makes a decision to purchase something, you have a very brief window of time where that.

The 9 Most Important Loyalty Program KPIs

Jim Tierney, Clarus Commerce | April 08 2021

Tracking your loyalty program KPIs and optimizing your program over time to keep it fresh and relevant is crucial to its long-term success.After all, launching a loyalty program is a huge feat in.

Loyalty / Rewards Programs

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