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Supplier-Contributed Blogs

How to Spur Post-Pandemic Tourism Recovery

Helen Cammerzell, ICF Next , Phaedon | May 04 2021

The COVID-19 pandemic has devastated the travel and tourism sector. In 2019, 330 million jobs were supported by travel and tourism. The novel coronavirus has impacted over 120 million of those jobs.

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Can Best Buy’s New Membership Program Drive More Loyalty Post-Pandemic?

Jim Tierney, Clarus Commerce | May 03 2021

Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest.

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Drive Customer Advocacy with Rewards

Kathleen O'Donnell, Xoxoday , Xoxoday | May 03 2021

It’s a hot buzzword these days - but you might be left wondering what does customer advocacy mean? You’re not alone if you’re feeling a bit confused, as customer advocacy actually.

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Are False Declines Costing My Business Money?

The Forter Team , Forter | April 30 2021

There’s no doubt that fraudulent transactions end up costing businesses money. With fraudsters targeting businesses at alarmingly high rates, it’s become more important than ever to .

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How to Leverage The Service Profit Chain to Connect Employee Engagement, the Customer Experience, +.

Junichi Kato, SMG , SMG | April 30 2021

Why should employee engagement efforts be at the top of your organization’s priority list? Engaged employees are more loyal, helping create highly satisfied and loyal customers. And.

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Loyalty Program Gamechanger

The Comarch Team , Comarch | April 29 2021

In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch.

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Mastering The Intimacy of The Inbox Has Paid Off for Marriott

Kara Trivunovic, Epsilon | April 29 2021

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but.

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2021 Digital Consumer Trends Index

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | April 28 2021

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for.

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Membership Loyalty Programs: 3 Reasons Why They’re the Future

Jim Tierney, Clarus Commerce | April 28 2021

Membership loyalty programs, also known as premium loyalty programs, have been around for quite some time.But they’re growing in popularity. Why is that?In these programs, your.

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Set Your Brand Value High With Empathetic Customer Engagement

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 27 2021

The world expected a better 2021 with vaccination and a hope for a brighter tomorrow! And here we are, yet again standing still amidst chaos in the second quarter of the year. There are fresh.

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4 Surefire Customer Retention Strategies to Ace Your Efforts!

Anisha Shenoy, Xoxoday , Xoxoday | April 27 2021

Consider that it takes five to seven times more money to retain an existing customer than acquire a new one. What’s more, the average, loyal customer is worth at least 10 times as.

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Connecting Design to Decisioning, Delivery, and Measurement

Adam Moore, Lacek , The Lacek Group | April 26 2021

You’ve found yourself at step four of our Personalization Engine Series. So far we’ve introduced the importance of a personalization engine. We’ve connected the dots, explaining how.

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