Supplier-Contributed Blogs

How Savvy Brands Increase Overall Spend

Kate Atty, Clutch , Clutch | July 02 2021

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their customers an extra incentive to buy as well.

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What the US Can Learn From Europe About Fuel Delivery

VLAD COLLAK, PDI Software , PDI | July 02 2021

Fuel operators face all kinds of new challenge today due to lack of time, resources, automation and tools needed to deliver on-demand insights and provide visibility to make sound decisions that have.

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The CX Revolution: Growth Strategies And Future Outlook

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | July 01 2021

The race between competitor brands in the Middle East has recently become very intense. Almost 70% of the population is less than 30 years of age with a dynamic purchase behavior. Unless brands build.

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What is Return Fraud?

The Forter Team , Forter | July 01 2021

Fraud is a persistent issue causing great harm to businesses regardless of industry.From basic lost revenue to the damage caused by different aspects such as false declines, it’s in.

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Right on the Money

Nina Rose, Lacek Group , The Lacek Group | June 30 2021

A successful loyalty program has three equally important parts: a compelling value proposition, operational feasibility, and financial viability. While loyalty clients frequently focus on developing.

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5 Key Takeaways for Customer Loyalty Programs

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 30 2021

Retailers have spent the last year adjusting their operations to accommodate new consumer shopping behaviors. From investing in buy online, pick up in store (BOPIS) offerings to premium loyalty.

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The Power Of Feelings: How Emotional Loyalty Can Revolutionize Malaysian Customer Experience

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 29 2021

Two customers A and B walk into a grocery store. Customer A visits the store every first week of the month, and shops with an organized list. They stick to previously used brands or opts.

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Moving Forward: How the Pandemic Impacted David’s Bridal and Helped Launch the Industry’s First.

Jim Tierney, Clarus Commerce | June 29 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. As the.

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Data-Driven Tips To Create a Winning BOPIS Program [GUIDE]

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 28 2021

Shoppers’ priorities and expectations have changed throughout 2020, but one constant has been the desire for a safe and convenient shopping experience. Whether you’ve recently implemented.

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Spotlight: Branching Logic

Tereza Kirk, Cheetah Digital , Marigold Engage + by Marigold | June 28 2021

If you have been following our blog, you may have heard us speak about “value exchange” which is a big driver of what we do at Cheetah Digital. Cheetah Experiences isn’t.

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Why Voice of Customer Should Be Your Top Priority

Meredith Kavanagh, Bizrate , Synapse/Bizrate | June 25 2021

Thanks to social media and third-party review sites, the customer relationship hasn’t been private for decades. Instead of an unsatisfied consumer quietly choosing to walk away after a negative.

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The (re)Birth of the Relationship: Leveraging Loyalty to Engage and Connect

Elisabeth Keller, Brierley , BRIERLEY | June 25 2021

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them.

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