Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Get to Know the Ins and Outs of Omnichannel Loyalty [Guide]

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 13 2021

Shopping for technology is a process. At last check, there were over 8,000 different marketing technologies available to businesses. From data, to content and experience, to commerce.

Loyalty / Rewards Programs

Should You Create Your Own Shopping Holiday for Loyalty Program Members (Like Prime Day)?

Jim Tierney, Clarus Commerce | July 13 2021

Prime Day’s sales have increased significantly each year, including last year’s event held in October due to the pandemic. Typically held in July, this year’s Prime Day is.

Between the Transactions: Adventures in Modern Engagement

David Andreadakis, Kobie , Kobie Marketing | July 12 2021

Marketers have been focused on engaging between the transactions for the better part of this century – whether they realize it or not. For many brands, it has been no small feat. By itself.

Customer Engagement

The Hidden Potential of Store Associates for Your Brand

The Synapse Team , Synapse/Bizrate | July 12 2021

As retailers reopen during the back half of 2020, they face the unique challenge of ensuring customers feel comfortable with the return to in-person shopping. Businesses across the board have been.

CX (Customer Experience)

Prevent Fraud and Deliver a Seamless Shopping Experience

LAURA JORGENS, Forter , Forter | July 09 2021

If you have a store on the Adobe Commerce platform then you know how difficult it is to balance fraud prevention and a fast and seamless shopping experience. Maybe you’re struggling with a.

Technology

How to Show Legal Tender Legally: Using Images of Money in Advertising

GINA SHIMKO, Prizelogic , Prizelogic | July 09 2021

Did you know there are regulations and restrictions when using images of currency in advertising? The law regulating currency images is called the Counterfeit Detection Act of 1992 and is.

Digital / Direct Marketing

The Impact of Customer Reviews on Purchase Decisions

Meredith Kavanagh, Bizrate , Synapse/Bizrate | July 08 2021

This post was originally published in June 2019 and was updated in April 2021 with additional data points, updated survey results, and new information.These days, you don’t order takeout, book.

Customer Service / Satisfaction

For Effective Launch Communications, Remember Whose Problem You Are Solving

Jeremy Mullman, ICF Next , Phaedon | July 08 2021

A launch needs to tell a story about how it is solving the end user’s problem, even if the problem they are solving is not one that users were previously aware they had. Recently.

Branding / Product Positioning

Managing the Customer Experience Across Digital Channels—How Party City’s Cross-Channel Strategy.

Chris Bosco, SMG , SMG | July 07 2021

Whether it’s visiting your website to research and purchase products or engaging with your mobile app, customers are turning to digital channels more frequently than ever.In their.

CX (Customer Experience)

Rewards and Benefits During COVID-19 to Help Your Employees Rest Easy

Syed Maaz, Xoxoday , Xoxoday | July 07 2021

The world is no longer the same. Masks and hand sterilizers are the bare minima for social acceptance at the outset until the world gets vaccinated. People tried their best to transform from meeting.

Employee Engagement/Training

Balancing Data + Insights for Better Consumer Engagement

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 06 2021

It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with.

Customer Engagement

Most Consumers Want Premium Loyalty Programs – Why Aren’t Retailers Offering Them?

Jim Tierney, Clarus Commerce | July 06 2021

Premium loyalty programs are becoming best practice for some retailers because they increase engagement with your best customers and build emotional loyalty.These programs offer instant, 24/7 access.

Loyalty / Rewards Programs

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