Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Summer of Loyalty

Ben Torgerson, The Lacek Group , The Lacek Group | July 21 2021

Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go.Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards.

Loyalty / Rewards Programs

Why Now is the Time to Rethink Your Brand’s Loyalty Strategy

Connie Sisco and Lauren Sutherland, ICF Next , Phaedon | July 21 2021

In the last year, as brands adapted to better meet their customers’ needs, so too did the consumer mindset evolve. Think of your consumer habits before the pandemic. How many stores did you.

CX (Customer Experience)

10 Brands Whose Brand Loyalty Always Stand Out, No Matter What!

Aditi, Capillary Technologies , Capillary Technologies | July 20 2021

What was that one thing that most brands focused most during last year?Brand Loyalty.Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The.

Branding / Product Positioning

How to Prevent Return Fraud

The Forter Team , Forter | July 20 2021

Return fraud can be a scary thing for businesses to deal with.How do you know if you’re dealing with it? What are the signs? How many different types of return fraud are out there?We’ve.

Technology

New Prime Day Data Sheds Light on Amazon’s Real Reason for a Shopping Holiday

Paul Wolfer, Clarus Commerce | July 19 2021

Amazon continues to break sales records every year and Prime Day 2021 will likely follow the trend. Since 2015, Prime Day has grown to become one of.

Loyalty / Rewards Programs

Four Times the Fun: 4 Reasons Why Loyalty Programs Should Add Badgification

The Brierley Team , BRIERLEY | July 19 2021

Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept. Members earn based on their spending and receive some.

Loyalty / Rewards Programs

With Accuracy Continuing to Plague the Delivery Experience, a Small Operational Change Made a Big.

Jacqui Mueller, SMG , SMG | July 16 2021

Convenience was already top of mind for most consumers. But a global pandemic has only heightened the focus on convenient choices—and restaurants are meeting that demand with expanded in-house.

Types of Loyalty Program Benefits – What Should You Offer Your Members and When?

Jim Tierney, Clarus Commerce | July 16 2021

Loyalty programs are important to brands for many reasons.They make your customers feel special and valued, and successful ones improve your bottom line.Rewarding your customers for their loyalty.

Loyalty / Rewards Programs

The 5 Personas That Accelerate Brand Community Building

Katie Fergus, Vesta | July 15 2021

What is your “go to” to incentivize your loyalty program, rewards program, or community members to engage and act? Is it free samples? A branded experience? VIP treatment? A discount.

Experience Builder Is Your Answer To Building Powerful, CRM-Driven Websites Without Code

Phil Weinmeister, Salesforce , Salesforce | July 15 2021

As a Salesforce MVP and Vice President of Product at 7Summits, a Salesforce integration partner, I live and breathe Salesforce. I know how to build amazing digital experiences on the Salesforce.

3 Consumer Trends to Track This Summer: How Vaccinations + Relaxed Mask Mandates Will Impact Your.

Paul Tiedt, SMG , SMG | July 14 2021

Consumers are gearing up for a more “normal”-looking summer—one that involves traveling, getting food from restaurants, and shopping in-store. However, while people are feeling more.

Financial Services Start Setting the Pace for Digital Engagement

Anna Rosenman, Salesforce , Salesforce | July 14 2021

Like most industries, banking and insurance were already undergoing a shift to serving customers through digital channels, but in 2020, the shift to all-digital went into overdrive almost overnight.

Customer Engagement

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