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Supplier-Contributed Blogs

Data Offers CPGs Insights to Overcome Blindspot Barriers

JASON LOBEL, PDI , PDI | August 24 2021

Convenience stores have notoriously been data deserts for consumer packaged goods (CPG) manufacturers. C-stores have typically only made weekly sales data by region available to CPG distributors and.

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Podcast Recap: How to Build a Premium Loyalty Program

Jim Tierney, Clarus Commerce | August 24 2021

Building a successful premium loyalty program is rewarding for your members and your brand because it forms strong, sustainable relationships. What benefits will provide the most.

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How Return Fraud Affects Businesses

The Forter Team , Forter | August 23 2021

It seems that fraudsters are more prevalent than ever these days, with tons of different types of fraud that exist.From broad types such as credit card fraud to more specific types such as worker.

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Caring For The Caregivers: The Next Generation (Part 1)

Pat Sheveland, ICF Next , Phaedon | August 23 2021

By 2030, all the baby boomers will be 65 or older and joining the ranks of being a senior right along with their parents.Per the U.S. Census Bureau, many of those who reach age 65 will likely.

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How to Leverage Digital Invitation Methods to Collect Richer Customer Feedback

Reuben James, SMG , SMG | August 20 2021

As customer feedback methods evolve alongside cross-channel interactions, it’s no longer enough to rely on printed invitations from your POS or EHR systems. Consumers are continuing to turn to.

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Would you Like a Side of Agency with your Technology?

Kate Atty, Clutch , Clutch | August 20 2021

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only.

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Community Marketing 101: What Are Online Brand Communities?

Jordan Ben, Vesta | August 19 2021

We know that you, like every marketer, would love to strengthen your brand. From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your.

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New Data Reveals What Most Consumers Want from Loyalty Programs (Hint: It’s Not More Points)

Jim Tierney, Clarus Commerce | August 19 2021

We live in an instant society where consumers want and expect everything now, but most traditional loyalty programs make members wait too long to receive benefits.That’s because they’re.

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The Economic Impact of A Customer Experience Management Program on Your Business: How to.

Ken White, SMG , SMG | August 18 2021

An experience management (XM) program can drive changes across your business that increase loyalty, reduce churn, and generate revenue—and even the smallest changes can have a major impact on.

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Have C-Stores Regained Everything They Lost in 2020?

DAFNA GABEL, PDI , PDI | August 18 2021

While June 2020 marked the emergence of a new normal, June 2021 was marked by dollar sales that were flat compared to the previous year. Although year-over-year growth is an important measure of.

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Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | August 17 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

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Level Up Your Loyalty

Todd Hedberg, The Lacek Group , The Lacek Group | August 17 2021

Gamify to Boost Customer EngagementEvery parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting.

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