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Supplier-Contributed Blogs

Your Customer Database is an Object in Motion

Kate Atty, Clutch , Clutch | September 02 2021

In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the behavior of.

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Understanding Ecommerce Fraud Protection

The Forter Team , Forter | September 01 2021

E-commerce continues to grow in popularity year after year, reaching new heights during the pandemic situation in 2020.With this increase in popularity comes a harsh reality: More opportunities.

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Being Human in the Time of Automation

Brian Solis, Salesforce , Salesforce | August 31 2021

If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think.

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What Will a Successful Loyalty Program Look Like in 2022 and Beyond?

Tom Caporaso, Clarus Commerce | August 31 2021

This article below was written by our CEO, Tom Caporaso, and originally published as part of the Retail TouchPoints Customer Loyalty Benchmark Report.

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How Machine Learning Powers Fuel Price Optimization

Gabe Ortega, PDI Software , PDI | August 30 2021

Machine learning has been around for more than 70 years and has come a long way since the late 1950s when Frank Rosenblatt paved the way with his design for the first artificial neural network that.

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Leading a Technology Team With a People-First Approach

The ICF Next Team , Phaedon | August 30 2021

To thrive in today's fast-paced digital world, companies need innovative strategies to grab the attention of audiences exposed to massive amounts of media daily. But it's not enough to simply.

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Fraud and Abuse Are Fundamentally Different

Colin Sims, Forter , Forter | August 27 2021

Abuse is growing in volume and attentionPolicy abuse is a recurring topic in my recent conversations. As eCommerce has grown rapidly, so have the types and amount of abuse.Gartner identified policy.

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Moving Forward: How Foot Locker Appreciates its Loyal Customers – featuring Andrew Gray [Interview]

Jim Tierney, Clarus Commerce | August 27 2021

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.   .

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Marketing Face-off: Social Media Groups vs. Online Brand Communities

Jordan Ben, Vesta | August 26 2021

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered.“How is an online brand community any.

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Humanizing Customer Engagement

The Brierley Team , BRIERLEY | August 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

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7 Steps for Small Businesses To Hire Great Employees

Noah Kravitz, Salesforce , Salesforce | August 25 2021

Small and medium businesses (SMBs) are dealing with a hiring crunch. Though U.S. unemployment rates are still high compared to pre-pandemic levels, employers are also facing a shortage.

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Sustainability: What Consumers Expect and 3 Actions Restaurant + Grocery Brands Should Take Today

Kalli Hannam, SMG , SMG | August 25 2021

“Sustainability” isn’t just a buzzword brands can throw around without taking action or factoring it in to the customer experience. Today’s consumers are more environmentally.

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